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Friday, 6 September 2013

Guest Post by Paul Smith: "Book Promotion on Social Media"

It's been a while since FWB featured a guest blogger. This time, we're happy to present a timely post on using social media as a medium for book marketing purposes, as here summed up by writer Paul Smith:

"To promote your book via social media is important and noteworthy for a writer. There are significant facts that are not secret, but we forget about them when we have the need to use it. Promotion of a book on social media is not an easy thing, but only for those people who don’t have a desire to achieve a success. The first question is: how do you find your potential customers?

The first thing that you must do is to find your target audience. You should tell about your book, using social networking. Focus your attention on defining what types of people will be interested in your book. These are those who are ready to pay money for your book, because frankly speaking, they don’t have your knowledge, experience and want you to impact them this knowledge. Examine them and fall in love with them, comment on their blogs and display your interest to them.

We clarify the audience and you may begin to create commercial or ad marketing. You should find the blogs that connect with your book and write posts there. In this case use search systems, like Google, Bing, Yandex etc. In this way you can find the articles that link to your theme and to determine the main subjects that are of interest to your future clients. Certainly you should be constantly on-line; if a customer has any questions after reading your posts or some extracts from your book, you should always be ready to answer these questions. If the consumer has to wait ‘til you answer, he’ll go to your competitor. Use your social media profile to connect with people, make new friends and invite them to your site or blog.

How to influence the audience? Introduce yourself, show your advantages, tell them that you like their work and what you like exactly; tell that you respect their interest and will share their blogs on your social networks and other channels. Now it’s time for you to offer them a valuable suggestion. Give the review of your book to users via email. Make sure that it’s your target audience and they are looking for new and fresh content. In addition, you can attach a covering letter. You may even give them an exclusive chapter, to encourage them in that way. It will be like an incentive for future cooperation. It is a bait that permanently works. Be sure! If it takes some time, don’t worry; you can’t achieve a success at once. Certainly to promote your book is not the same as promoting yourself, even as a writer. People will review only your work. You must understand it. Share your book content and add value to it. Promote your book and ideas instead of yourself. It is more profitable."

Finally, put the advertisement into masses. Promotion of the book online is necessary work, because the internet is one of the parts of our life.

About the author: This article was written by Paul Smith, who is fond of writing on the topics of business, technology, lifestyle and social media. Paul can be contacted at dissertationediting.org/.

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Guest Post Submission Guidelines

We're very happy to accept guest posts. The only requirements we have for guest posts on Fenriswulf Books' blog pages are:

1) on-topic posts only: i.e., articles relevant, and of interest, specifically to writers (especially self-published or indie authors) - ideally regarding the creative processes of producing fiction, editing, character, plotting, e-publishing, observations and opinions on the publishing industry generally, experiences of Kindle/Smashwords/Apple, traditional publishing, self-promo and marketing advice for authors (but see *2* below), inspiration & 'writers' block', cartoons/comic books, illustration & design, or creativity in general;

2) absolutely no promotion or reviews of third-party products or services: the only exceptions being other self-pubbed or indie writers that you may be enthusiastic about, or charitable websites or totally free resources online or elsewhere devoted to helping other writers, e.g via interviews, book giveaways, etc. This includes hyperlinks and images. Author book review sites are acceptable as long as they offer free reviews (whether alongside paid-for reviews or not).

3) if in doubt, just ask.

Other than that, feel free to drop us a brief summary of possible posts and we'll let you know by return.

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